What We Want


Our vision is to create learning communities where both the adults and children within it feel empowered and supported. Through the creation of an environment that is focussed on learning and development we aim to achieve total engagement from all involved and a culture of continuous improvement.

There are high expectations for everyone to continue their personal growth and for the partnerships within Believe to become a backbone for a sustainable future.

Believe values are the qualities, customs, standards, and principles that we believe will help both the children and our employees succeed. They are the basis for what we do and how we do it. Taken together, they identify Believe as a unique company.

These are the values that govern our conduct:

Be individual: Academies with their own identity 

We believe that “one size” does not “fit all” and that academies should reflect the communities that they serve and the needs of their children and staff.

Be confident: Belief and confidence in our academies to excel 

We are responsible for each other and can expect support when we need it most. We expect our academies to achieve more by recognising and harnessing the power of individuals whilst also working as a collective. We embrace change and encourage creative, forward thinking. Academies are expected to embrace change positively and learn from each other’s good practice. Roles within Believe Trust’s infrastructure and ‘hub’ networking are the main vehicles for sharing best practice.

Be determined: Only the best for our children

Our belief is that every child has the capacity and right to succeed. The role of academies in supporting families and children to be aspirational, enable academic success and social cohesion is hugely important. 

Be successful: Outstanding providers of education 

We only promise what we can deliver.  We do what we say we will do to meet expectations, including making tough decisions.  If we make mistakes we put them right.  We are clear about what we need to achieve and will strive to become outstanding education providers for our children and employees.

To be effective in our role we not only need to focus on ‘what’ we believe, but also on ‘what’ we do, ‘how’ we do it and ‘why’ we do it.